![]() ![]() In this short essay, we focus on the new media revolution metaphor and how it influences the way individuals, groups and policy makers interpret the mediated reality they operate in. At the same time, they are often used in order to obscure the ideological tenets that are at play when shaping and extracting policies. Descriptions, comparisons and representations serve to simplify an explanation and to illustrate what words sometimes cannot. The history of media regulation is replete with images such as the marketplace of ideas, the information superhighway, the digital divide and cyberspace. These discursive constructions may also influence the process of designing information policy. New phenomena, in Arendt’s (1963) words, are in need “of a new word”. Individual and collective imagination, metaphors and other linguistic devices act as discursive building blocks when members within a society interpret and cope with the reality surrounding them. Indeed, metaphors, images, similes and imaginaries are crucial to the way we understand the world we live in. The new media revolution is a common metaphor often used to describe the contemporary communication ecosystem. Obviously, each new appearance among men stands in need of a new word, whether a new word is coined to cover the experience or an old word is used and given an entirely new meaning. Noam Tirosh, Ben-Gurion University of the Negev / Northwestern UniversityĪmit Schejter, Ben Gurion University of the Negev / Penn State Universityĭossier: How metaphors shape the digital society We contend that the new media revolution will only begin when we enable access to media for disconnected individuals and communities, and make sure that they can capitalise on this media. Researchers Noam Tirosh and Amit Schejter claim that while Google, Facebook and other conglomerates describe the contemporary media ecosystem as free and revolutionary in essence, they are seeking to increase their control over this ecosystem. This essay investigates how it influences the way individuals, groups and policy makers interpret their mediated reality. The new media revolution is a common metaphor that is often used to describe the contemporary communications ecosystem. ![]()
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